MMi Makes it Work
From pharmaceutical to finance to social networking for NASCAR fans, MMi has worked with them all. See below a small sampling of work from the MMi portfolio.
- A proven website development process that integrates usability and marketability
- Award-winning creative talent and leading technical and development experts
- An established design and development client base including: social networking platforms; publishing, pharmaceutical and finance services, and consumer products
-
ROWDY.COM
ROWDY is the #1 rated NASCAR podcast. ROWDY hoped to build a social networking website that supported their show and give NASCAR fans a venue where they could: start a blog, upload photos, upload video, create groups, answer polls, find out information on drivers, tracks, and upcoming races. ROWDY.com is the destination where fans can do all of those things through a highly functional and intuitive user interface.
Built on "Ruby on Rails", ROWDY.com represents the best of web 2.0, open-source content management systems supported by custom integration and development.
Through Search Engine Marketing, Search Engine Optimization, and their daily podcast, ROWDY is able to acquire new customers. The ability to retain and grow that customer base comes from ROWDY's ability to leverage user-generated content, unique editorial content, viral marketing, and premium NASCAR content.
-
Equisearch.com
If a company you’d never heard of sent a letter offering to find money you didn’t know you had, you’d be suspicious. EquiSearch sends hundreds of those letters each week, and they needed a site that would turn skeptics into customers.
The new site had to immediately establish the company’s credentials for both individuals and institutions. At the same time, it also had to make a confusing and misunderstood business crystal clear. A brief Flash introduction and supporting copy established the brand and the integrity of the business.
From there, EquiSearch wanted holders of lost assets to actually start the recovery process. But they weren't ready to support a Web application to process claims. The new site solved the problem, and laid the groundwork for the next release, with a step-by-step walk through that takes users from making a claim to money in the bank.
-
better homes
coming soon. ..
-
Top Baby Names
TopBabyNames.com was created for Meredith Publishing by Market Maker Interactive in the fall of 2008. TopBabynames.com features over 60,000 names in their database, along with their popularity rating in every state in the United States. The site offers comprehensive information about name rankings by both state, gender, popularity and category.
In the site design, MMi chose to use a gender agnostic color palette that would be appealing to both male and female prospective parents, concentrating on a clean, fun design that would present the information as cleanly and easily as possible. Flash functionality is integrated throughout the site, to allow fun surprises to be discovered by the user: the main navigation and the interactive U.S. map on the homepage, which allows the user to click through the states to learn their name statistics.
-
Meredith Flash Widgets
Meredith Publishing employed Market Maker Interactive to develop a set of “grabbable” widgets to disseminate their message and content on to users web pages and virally syndicate that message beyond through secondary and tertiary acquisitions of the widgets.
These acquisitions served Meredith’s business strategy through serving increased site traffic, more advertisement impressions, and broader brand recognition for the following brands: Parents, Fitness, BetterRecipes.com, and TopBabyNames.com.
The widgets, 5 in all, are robust applications that offer the user a wide user-utility and content.
-
cosmopolitan
coming soon. ..
-
Eight Straight
The official sleep resource destination, Eight Straight serves to supply the consumer with tips, articles, tools, and user-generated content on the topic of sleep.
Sponsored by Sleepy's, The Mattress Professionals, Eightstraight is a Search Engine Optimization, Search Engine Marketing strategy where the likes of Google, MSN, Yahoo find eightstraight and return cost-effective CPC to the eightstraight website where users are offered editorial content as well as Sleepy's advertising, store locator, mattress selector, etc
-
Accolo.com
In March 2008, Accolo, a recruitment process outsourcing company, based in Larkspur, California employed MMi to refresh their brand and b2b marketing efforts through the re-design and development of their website. Accolo Wanted a unique look and feel as well as content strategy that differentiated them from their competitors.
MMi built a flexible navigation structure and content management system driven content for Accolo to extend their B2B message in a way that helped drive leads, positioned them as thought leaders in the space, and enhanced the perception of their brand throughout the industry.