When we sat down to create Market Maker, we started with a blank white board and a simple idea. We wanted to create the agency we always wanted to work for.

Keep in mind. We’re not a typical interactive agency. We’re not hard-core programmers or frustrated ad agency folks.

We’re seasoned professionals who’ve been in the business for a long time. We’ve been at the biggest Web publishers, the most influential media companies, and the top ad agencies. We have a little gray in our hair, and we like to think we’ve learned a few things along the way.

We fixated on a few core competencies, and built a team that not only had the right experience, but lived these things in their bones.

- Innovative design and creative thinking. Nothing wins like big ideas delivered memorably.

- Strong relationships in the industry on both sides of the buying line. Relationships that deliver better media buying value and terms clients just can’t get elsewhere.

- Bulletproof execution and management of the media-buying process. No bureaucracy. No buck passing. No excuses.

- The moral courage to manage clients and their expectations so there is no need for the Friday afternoon fire drill. Nothing costs clients more media dollars than poor management.

- A deep-seated intellectual curiosity to know exactly what’s going on in the industry, so clients stay ahead of the curve, and look good in front of their bosses.